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News & Politics

Taiwan Affairs Office Puts Kevin Tsai's Rally Appearance on the Record: No Ambiguity on Separatism

Days after a photo at a Taipei campaign event cost Kevin Tsai a brand deal, Beijing's Taiwan Affairs Office made the case official, warning that no one can 'earn mainland dividends' while 'colluding with Taiwan independence' forces.

Taiwan Affairs Office Puts Kevin Tsai's Rally Appearance on the Record: No Ambiguity on Separatism

At the Taiwan Affairs Office's regular briefing on Wednesday, the question on the list concerned a television host. Kevin Tsai, the Taiwanese writer and presenter beloved on the mainland for two decades, had appeared at the campaign-launch event of Shen Po-yang, the Democratic Progressive Party's candidate for Taipei mayor whom Beijing designates a "stubborn" separatist. Spokesman Chen Binhua's reply moved the matter from social-media scandal to official record: Taiwan is an inseparable part of China; Shen's "ugly deeds" are widely known; and "on questions of major right and wrong there is no space for ambiguity" (Xinhua's statement post).

The appearance itself was photographed days earlier and priced immediately: as this site covered at the time, Tsai was photographed at the rally, and Leapmotor scrambled to cut him loose, the car brand declaring it had "always adhered to the One China principle." What changed this week is who is speaking. A brand's panic is reversible; a ministry's characterisation is not. The phrase carrying the most weight in the statement is "two-faced person" (两面人): "no one, under any circumstances, can earn the dividends of the mainland's development while colluding with 'Taiwan independence' separatist forces." One Weibo user compressed the briefing into two characters-plus-verb: 定性了 — it has been officially characterised (as she put it).

Tsai is an unusual target. As an Initium essay on the backlash observes, his mainland standing was built on being unreadable on purpose — a host from a famous Taiwanese family who wrote books on the art of conversation, co-hosted the talk show that became a cross-strait subculture totem, and never plainly stated where he stood. His mainland career survived that ambiguity because, for years, both markets were happy to read him their own way.

The office's statement did include the standard carve-out — Beijing "respects and safeguards Taiwan compatriots' legitimate freedom of speech and expression" — but its timing is the message: it arrived days after advertisers had already punished Tsai with no official word at all. The state, in other words, is ratifying a verdict the market delivered.

Shen Po-yang, meanwhile, sits at the centre of a parallel legal story. On October 7, Taipei prosecutors indicted four private-investigation firms accused of surveilling him and his family on behalf of two Hong Kong-registered employers — one of three alleged cross-border intimidation cases (a comedy club doused in excrement, an assault on a commentator) prosecuted in recent weeks, as Initium reports. Beijing's briefing and Taipei's indictments describe the same man from opposite directions. For Tsai, whose career was an exercise in keeping every audience comfortable, Wednesday's record now states plainly that, on one question, the comfort is over.