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The most recent trending topics from Weibo

Li Jiaqi Sparks Debate and Amusement Ahead of China's 618 Shopping Festival
Entertainment

Li Jiaqi Sparks Debate and Amusement Ahead of China's 618 Shopping Festival

As the summer shopping season approaches, the annual 618 shopping festival in China is once again stirring excitement and discussions among consumers and netizens. One of the more intriguing stories to emerge this year surrounds the popular e-commerce influencer Li Jiaqi, also known as Austin Li. In the days leading up to the 618 sales, Li Jiaqi made headlines with his remarks about the anticipated challenges of this year’s event.

Wang Yibo Named Global Brand Ambassador for Yan Zhi Wu, Sparking Major Buzz on Weibo
Entertainment

Wang Yibo Named Global Brand Ambassador for Yan Zhi Wu, Sparking Major Buzz on Weibo

In a significant development for the Chinese luxury health food market, the esteemed bird's nest brand, Yan Zhi Wu, has announced the popular actor and singer Wang Yibo as their new global brand ambassador. The unveiling has generated a significant buzz on Weibo, with netizens eagerly discussing the endorsement and the various promotional events tied to the announcement. Yan Zhi Wu, renowned for its premium bird's nest products, has chosen Wang Yibo as its face to align with his image of vitality and self-care. This collaboration is not just a testament to Wang Yibo’s influence but also a strategic move by the brand to tap into his extensive and dedicated fanbase. The campaign's slogan, emphasizing self-love and vitality, resonates well with his personal ethos and public persona, which revolve around living passionately and self-care. The promotional campaign kicked off with a striking 3D billboard display in Chengdu’s Chunxi Road, a prime location bustling with activity. Fans and passersby witnessed an eye-catching 3D video featuring Wang Yibo, dressed in a pastel pink knit sweater, seemingly stepping out from the screen to engage with the audience. The romantic and immersive nature of the display has been a major talking point among netizens. One user commented, “羡慕今天偶遇王一博的每一个人,粉粉嫩嫩的王一博美貌越放大越帅” ("I envy everyone who saw Wang Yibo today.

Chinese Social Media Erupts Over Legal and Ethical Debates on Defamation and Tragic 'Pangmao' Case
News & Politics

Chinese Social Media Erupts Over Legal and Ethical Debates on Defamation and Tragic 'Pangmao' Case

In recent days, a couple of trending topics on Chinese social media platform Weibo have stirred significant public discourse. The primary themes being discussed are the legality of declaring an ex-partner dead and the highly contentious "Pangmao" case involving a young man’s tragic death and the financial entanglements with his ex-girlfriend. The online debates have pulled in various legal, ethical, and emotional viewpoints, reflecting a wide spectrum of societal concerns. The first topic, accompanied by the hashtag #到处说前任死了违法吗# (Is it illegal to say that your ex is dead everywhere?), raises legal concerns about defamation.