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T
Sports

Harry Kane Wins His First Ballon d'Or at 33, Ending a 25-Year Drought for English Players

The Bayern striker, 65 games and 73 goals last season, became the first English winner since Michael Owen in 2001 — while the runner-up of Chinese brand affection, Kylian Mbappé, was being erased from Chinese platforms the same day.

Harry Kane Wins His First Ballon d'Or at 33, Ending a 25-Year Drought for English Players

Harry Kane has won the Ballon d'Or. The Bayern Munich striker, who turned 33 in July, took the 2026 award in London on Monday night — the first English player to win it since Michael Owen in 2001, and the first of his own career after more than a decade of near-misses.

The numbers behind it were the case in themselves: 65 games for club and country in the 2025-26 season, 73 goals, and the German title with Bayern. Kane said he had prepared a small card because he expected to be too emotional to speak. Bayern's Chinese social media team was less composed: the club's account, after a stream of congratulation posts, updated its bio to read "the club of 2026 Ballon d'Or winner Harry Kane."

The Chinese vote told a different story. Luo Ming, a Chinese journalist with a Ballon d'Or ballot, ranked Kane fourth — behind Messi, Rodri and Dembélé — explaining that the World Cup was the season's most important event and that Messi's performances at 39 had been "historic." His reasoning, published on Weibo, drew thousands of comments; the Chinese commentary has long treated the Ballon d'Or as a voting puzzle, and the ballot's split between the World Cup and the club season was the argument of the night.

Harry Kane speaks at the Ballon d'Or ceremony in London, with his two trophies beside him. Photo: @评述员詹俊
Harry Kane speaks at the Ballon d'Or ceremony in London, with his two trophies beside him. Photo: @评述员詹俊

The ceremony's timing gave the night a second, unspoken storyline in China. Two days before the vote, Real Madrid's Kylian Mbappé — one of the game's most marketable stars in China, with a tie-up portfolio that had stretched from dairy to electrolyte drinks since 2021 — was revealed to have made remarks about a Mao Zedong meme that Chinese platforms refused to translate. By Tuesday morning, Dongpeng, Mengniu, Milkground and Xiaohongshu had all terminated their ties, and CCTV had removed its coverage. The award went to the man who had quietly outscored the industry's marketing logic: the two names on the sport's front pages in China on Tuesday morning were Kane, the new Ballon d'Or winner, and Mbappé, the brand ex-communicate.

The Ballon d'Or has been the subject of a running argument in China about what the award should reward. This year's answer, the first English winner in a quarter century, will keep the argument going — the vote's split between a World Cup and a 73-goal season is exactly the fault line that the sport's biggest individual prize keeps reopening.