Food

A half-meter egg tart became China's pastry of the season, drawing queues and millions of Zhihu reads — until customers noticed how little custard is inside. The chain says it will 'optimize' the product.

Sam's Club China has passed ten million paying members, collecting nearly three billion yuan a year in membership fees alone. As a new tax rule knocks the popular 'gold bean' savings habit off the shelf, Chinese shoppers are paying premiums for one thing above all: confidence in what they are buying.

Food

A Country With No Shortage of Sea, 2,000 Kilometres From It: How Inland China Farms Seafood

Baidu's trending board is asking how a country manages to produce seafood from places as far from the ocean as it is possible to be. The answer - desert-edge prawn ponds in Xinjiang, salmon in the Tianshan foothills, shrimp in Shaanxi salt lakes - says a lot about China's food security instincts.