China's Weibo Users Join Forces for Environmental Protection: 'Earth's Circle of Friends' Campaign Goes Viral

On the Chinese social media platform Weibo, a series of posts have been circulating, urging citizens to join the "Earth's circle of friends" and take part in environmental protection efforts. The campaign began fourteen years ago when Tulan Sui started transforming the Wulan Buhe Desert into oases, and it has since spread globally with support from Oriental TV Station.

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12 November 2023

The posts emphasize that "Better" is not just about turning deserts into oases, but also about protecting nature and making positive changes for a better future. The campaign encourages individuals to join forces with Tulan Sui and Oriental TV Station to embark on a journey of environmental protection.

One post by TongLangXiSu features a Weibo video that invites viewers to light up the Earth with green and witness better changes with actions. It highlights the importance of every little thing in building a better organic home, and encourages individuals to take action together to let the green grow fiercely.

Another post from Guohuo's action squad emphasizes that nature needs to be valued by more people, not just in the future but also in the present. They have started the path of environmental protection public welfare and hope that through action, they can bring hope to the environment.

Horacio Guzman's post encourages individuals to join a journey of Earth connection and understand their own responsibilities and mission in protecting the environment. He believes that with action comes hope and that everyone is an actor in making the world a better place.

Tulan Milk, in partnership with Oriental TV Station, invites netizens to join "Earth's circle of friends" to protect the Earth better and build a sustainable home. They emphasize that each individual and I are not outsiders when it comes to environmental protection.

Other posts on Weibo showcase small animals in the ocean, highlighting the importance of making Earth more healthy. Posters also urge individuals to sow seeds of hope for environmental awareness and recognize their responsibility in protecting adorable animals.

The campaign emphasizes that environmental protection is not just a responsibility but also an attitude. Netizens are encouraged to embrace a low-carbon lifestyle by starting with small actions, such as reducing plastic waste, and letting the smile of nature bloom in their lives.