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T
Tech

Order Books Full to 2027: China's Tent Makers Ride a Global Camping Boom

Prefabricated glamping tents made in coastal China are selling out worldwide, with some manufacturers' order books full into 2027. The boom shows Chinese outdoor-gear firms moving from anonymous contract work to products designed under their own names.

Chinese tent factories are having a moment that their customers, mostly, will never see. Prefabricated "glamping" tents and tent-houses made in coastal China are selling out across the Middle East, Europe and North America, and several manufacturers say their order books are now full well into next year — some as far as January 2027.

The scale is easy to miss from outside. In a post that circulated this week, the business outlet Daily Economic News cited figures showing that Ningbo, one of China's biggest port cities, exported 796 million yuan (about 110 million dollars) of tents in the first eight months of 2026 alone. One manufacturer said its foreign-trade revenue has held above 20 million yuan a year, with products shipped to 16 countries. Global demand, the post noted, is projected to nearly double this decade — from roughly 4.4 to 5.6 billion dollars in 2025 toward 8.8 billion by 2035 — with North America alone accounting for about 1.5 billion dollars of it.

What the boom reveals is less the tents than the machinery behind them. Overseas rivals face long construction schedules and expensive labor for the lodges and safari-style suites that glamping resorts want; the Chinese firms' pitch is differentiation and delivery speed. One product making the rounds is the "starlight room", a tent-house with 100 percent blackout fabric so guests sleep in genuine darkness — a small engineering answer to a demand (darkness, at a price) that resort operators elsewhere struggle to meet. Manufacturers also tailor the same basic structure to different climates and terrain, from humid coastlines to high-altitude plateaus.

The second story inside the story is a shift in how the business works. For decades, Chinese outdoor-gear firms were the anonymous contract manufacturers behind Western brands — the label said Oregon or Bavaria, the stitching said Zhejiang. Reporting that spread across Baidu's trending board this week described tent orders in Changzhou, Jiangsu, growing nearly 30 percent a year, and sunshade makers in Wuyi, Zhejiang, booked through January 2027, and framed the change explicitly: Chinese producers are moving from OEM work to designing and shipping products under their own names. As Caixin-affiliated outlet Oriental Fortune put it, the sector's "order books are full to 2027" as global glamping and outdoor-holiday demand keeps climbing.

For an international reader, the tent boom is a useful corrective to a stale picture. The assumption that China's export machine competes only on price has been true for so long that it obscures cases like this one, where the competitive edge being advertised is design, customization and turnaround time rather than cheapness. Whether the firms can convert a delivery advantage into lasting brand value — or remain, one notch up the value chain, suppliers to other people's labels — is the open question the next export season will start to answer. The factories, for now, are not waiting: the tents for next year's camping season are already spoken for.