
First Lady’s Pajama Purchase Goes Viral, Spotlighting President Lee’s Relatable Image Campaign.
South Korean President Lee Jae‑myung and his wife, First Lady Kim Hye‑kyung, made a low‑key stop at a bustling traditional market in Seoul on August 17, a move the administration billed as a “beneficial consumption voucher” tour aimed at spotlighting everyday livelihoods. While the pair were ostensibly there to gauge the impact of the government’s consumer‑stimulus scheme, an unplanned moment captured on video quickly outshone the policy narrative: the First Lady’s bemused purchase of a pair of pajamas for her husband.














