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News & Politics

News & Politics

China's Ministries Launch a 'Filial Piety' Shopping Season for a Silver Economy

On the eve of the Double Ninth Festival, China's planners announced a push to turn the ageing population into consumption: more travel, sports and anti-aging products for seniors, and a three-ministry 'Filial Piety and Respect for the Aged Shopping Season' launched on October 18. Weibo's bluntest reply cut to the divide underneath: which elderly can actually afford to spend.