
Dove's 'Sweetheart, I Cheated for Chocolate' Ad Draws Outrage in China
A Dove flagship-store video built around a woman receiving a chocolate gift box from a secret admirer while her boyfriend was away has triggered a boycott-style backlash in China, where the brand plays on a reputation for romantic devotion. The episode shows how quickly a marketing script can collide with the moral expectations of its biggest market.











